In a freewheeling interview with Journey Every day Media, Abdulla Yousuf, performing director in proximity market at Dubai Tourism talks about how the emirate has opened as much as welcome travellers and making certain travellers’ security and wellbeing by way of its varied initiatives.
TD: Dubai was one of many first emirates to open up. What are the brand new precautions and measures that you’re taking to make sure security of residents and travellers alike?
AY: With the town opening up once more and with many places and leisure services being made accessible to the general public we’re very eager on making certain each traveller’s security and well-being. With that in thoughts, Dubai launched a compliance programme ‘Dubai Assured’ to certify and acknowledge resorts and retail institutions, meals and beverage shops and sights that managed to implement all public well being protocols for the prevention and administration of COVID-19. The initiative is a part of Dubai’s efforts to being thought of one of many world’s most secure locations.
Mixed efforts of the UAE’s management, authorities and tourism sector stakeholders, in addition to Dubai Airports, Emirates Airways and flydubai, led to Dubai receiving the Secure Journey stamp by the World Journey and Tourism Council (WTTC) and most lately Dubai has been ranked third among the many prime 10 most secure cities to journey to in 2021.
TD: What are the brand new sights which have now opened up in Dubai?
AY: With the last word aim of Dubai turning into the world’s most visited metropolis, Dubai has at all times captivated vacationers from all around the globe, with its beautiful structure, futuristic structure and an array of sights that proceed so as to add to the ever-growing listing. Among the latest openings are as follows:
The Palm Fountain made its debut on 22 October final 12 months and efficiently broke a Guinness World Report for the world’s largest fountain, with water capturing up 105 meters above 3,000 LED lights. Situated at The Pointe, in Palm Jumeirah, the attraction is the one multi-colored fountain within the metropolis, and spans throughout 14,000 sq. toes of seawater.
Dubai Safari Park, a wildlife reserve, animal sanctuary and training centre, underwent an intensive revamp previous to its opening on 5 October. Unfold throughout 119 hectares, the park is dwelling to three,000 completely different species of wildlife ME Dubai by Melia, the extremely anticipated lodge is a part of The Opus, one of many final tasks to be designed by late architect Dame Zaha Hadid – it is usually the one lodge with exteriors and interiors each designed by Hadid. The lodge is a mirrored image of the Iraqi-British architect’s signature fashion, with flowing traces and curves throughout the 93 rooms.
World Village, the UAE and wider area’s main multicultural household vacation spot for tradition, procuring, sights and leisure, re-opened its doorways to company. Company can discover the distinctive treasures and delicacies from 78 completely different cultures throughout the park, eating experiences with 200+ eating places, cafes and avenue meals shops, amongst others.
TD: How has enterprise been for the reason that opening? May you throw some mild on the rise in vacationer arrivals and which nations are your essential markets as of now
AY: Dubai is on a superb path with regards to the restoration of the tourism sector. Because of the UAE authorities, the correct measures had been taken on the proper time to guard all residents within the nation, and to be sure that we are actually in a scenario, the place we will begin trying ahead to welcoming company from worldwide locations as properly.
Since worldwide flights resumed 7 July 2020, South Asia make up for 32% of all guests on this interval. MEA and Western European markets additionally contributed 18 and 17% customer fall respectively.
In the case of our advertising and marketing methods, we wished to be sure that we transfer ahead with the correct method. In the mean time, a number of nations are on the trail to restoration, and others will hopefully comply with quickly. It’s key for us to ensure all travellers preserve Dubai prime of thoughts, but additionally that they really feel secure once they come go to our vacation spot. The general method is security first, and if we act with duty and with care, we will be sure that we will welcome many travellers quickly within the ‘new regular’.
TD: What are the brand new traits in journey that you’re witnessing within the post-COVID world?
AY: Our knowledge and insights workforce is continually monitoring buyer behaviour and we’re sure that there will likely be a change, particularly as journey begins to select up and folks get used to the ‘new regular’ – knowledge exhibits that we’re persevering with to see sturdy ahead bookings for journey to Dubai. Some traits indicated that there is likely to be extra late bookings. As well as, FIT journey is prone to enhance whereas group journey could cut back. We will additionally see that new behaviour are rising inside the ‘new regular’ as properly. Vacationers are searching for better assurance on well being and hygiene requirements at locations and are more and more choosing shorter journey locations. Dubai has many benefits for travellers and is subsequently prepared to regulate to those modifications. One predominant facet is the range that our vacation spot gives.
TD: May you inform us extra in regards to the digital working programme that may enable distant staff and their households to remain for as much as a 12 months? How has Dubai geared as much as cater to this rising want of workation holidays?
AY: Our digital working programme for abroad professionals is an unimaginable alternative that permits abroad distant working professionals to reside in Dubai whereas persevering with to serve their employers of their dwelling nation. The programme gives distant working people and their households the chance to relocate, on an annual foundation and benefit from Dubai’s sturdy digital infrastructure, strong connectivity, secure and high-quality life-style, international networking alternatives and nil revenue tax. This programme gives candidates with the power to reside in Dubai in the same method to residents, by offering entry to telephone traces, resident ID playing cards, banking services and the power to hire lodging or ship youngsters to highschool.
TD: New occasions that we will sit up for within the subsequent few months for travellers.
AY: The jewel in our crown, The Dubai Buying Competition is an thrilling time for travellers and again with its twenty sixth version from 17 December by way of January 2021, it’s a implausible begin to the 12 months. Along with this, guests can anticipate a spread of reside performances, sporting occasions and comedy.
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